Hedge Fund Startup Marketing

Hedge Fund Startup

Hedge Fund Startup Marketing Q & A

Question: I understand all the legalities...but at the inception of a hedge fund what kind of material should I have squared away as far as marketing decks and PowerPoint presentations. Value proposition of course, we have pretty tight and a good selling point, what other deliverables should I work towards at this early stage?

Brief Answer: As far as marketing materials go I would make sure you have a 1-2 page quick summary piece of your hedge fund or fund of fund as a whole, within another 1 pager on your holdings - both should be updated monthly. Also it would help to develop a 20-30 page PowerPoint presentation with top notch quality graphics, layout, etc. I would make sure you stress the depth of your team, how you manage both business and portfolio risk and how your returns will be repeatable and defendable due to your consistent investment process. Those are all points that investors look for and qualities your fund must have to really succeed in the long run. Hope these ideas help.

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