Public Relations Strategies

Public Relations Strategies & Tips

I read a recent article by Bill Blasé within the Emerging Manager Monthly Newsletter. Here are the tips that I gleaned from this article:

• TV viewers and interviewers love contrarians, conflicting views make for interesting television
• Take a pass on issues where you are not an expert and don’t have any value-added insight on the issue
• Media appearances might not bring in a windfall of new business but a well coordinated PR plan combined with grass roots relationship develop and an online presence can be very effective
• Maintain eye contact with the interviewer and not the camera
• Speak slowly and match the interviewers tone and pace
• Short brief 30 second sound bites are ideal for TV appearances
• Michael Barron who is the CEO of Knott Capital Management commented in the article, “Everyone knows the Fidelitys, the Putnams and the rest of the larger firms in our industry. For some of the smaller firms, this is away you can build recognition and credibility
• Ignore the monitor and the audience, imagine speaking to a single viewer

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