05.11

Third Party Marketers in Singapore & Hong Kong

While in Tokyo, Japan to speak at a conference recently I learned a lot about how the hedge fund industry is growing in Asia, specifically in China, Hong Kong, Japan and especially Singapore. In the end I found that while Hong Kong holds a lot of hedge fund managers right now Singapore is growing the fastest. Also, it was interesting to see that there were almost no third party marketers in the region. That is a huge opportunity for someone who can establish global offices and establish themselves in this space. The race is on...

Tags: third party marketers in asia, third party marketers in singapore, third party marketing singapore, third party marketing firms in singapore, third party marketing in Hong Kong

What is a Hedge Fund DDQ?

This video defines what a hedge fund due diligence questionnaire (DDQ) is. I recorded this video in downtown Singapore while in Asia for a hedge fund conference last week.

Tags: Hedge fund ddq, hedge funds ddq, what is a hedge fund ddq, define hedge fund ddq

Third Party Marketers in Asia

Third party marketing in Asia seems to be lagging the hedge fund industry's growth there just as it did here in the United States and Europe. I expect this to change as hedge fund marketers in Asia grow each year, and it should expand more rapidly than we saw here in the U.S. due to more 3PM firms becoming more global in their reach.

I was personally shocked at how wealth Singapore is right now, it is a real growing hub for new hedge fund managers and family offices which are starting up. Here is a short video I recorded on this topic in downtown Singapore last week:

Tags: third party marketers in Asia, Singapore third party marketers, third party marketer in Singapore, Asian third party marketer

Crafting Your Investor Avatar for Capital Raising

Crafting Your Investor Avatar

Investor Avatar Definition: An investor avatar is a well defined picture of the exact type of investor that your fund is targeting to raise capital from.

It is critical that your capital raising efforts and marketing materials are crafted to speak directly and powerfully to a single type of investor. If your investment fund is ideal for wealth management firms to invest in than it is important that your PowerPoint presentation, newsletters, conference calls, and educational marketing materials must be customized for that marketplace. If you haven't already, check out my video on persuasive writing for capital raising and why it is so important here: http://richard-wilson.blogspot.com/2010/01/why-bad-copywriting-can-kill-your.html

Investors want you to have a well defined avatar in mind while raising capital because you waste less of their time when you do. By being exclusively focused on one or two types of investors you will ensure that you have considered their needs, challenges, and other choices in the marketplace.

Take a few minutes right now and think about which 1-2 types of investors you are focusing on primarily. Now think about what is absolutely unique about that investor, what is their history in investing in your type of investment fund?

What risks are they considering while looking to invest in your fund?

Why would they not invest?

How educated are they about your type of fund and asset class?

Thinking about these questions as a team can help upgrade your marketing materials and approach to capital raising. This is something that we cover in-depth at our full day live workshops that we hold several times a year.

Hope to see you at one of these workshops in person soon, take care.